US-based VTuber agency 4V Live changes its branding to Lucid Multimedia in a move which shows its commitment for its content creators to build great moments with its audience.
In a January 13 press release, Lucid states that the name change represents its focus on delivering impactful multimedia content that helps its creators tell their stories effectively and engage their audience.
Jane Lee, talent management head at operating company 4V Inc. said:
"We are excited to embark on this new chapter as Lucid Multimedia. This rebranding represents our focus on delivering innovative content and our commitment to supporting our talents in their endeavors."
VTubers under 4V Live—Vivian Voss, Orion Juno, Angelina Kumalo, Boomi Mamana, Neiomi Cielo, and Roza Coatl—will continue their activities as "Virsonas" under the Lucid brand.
Source: Press Release